Senior Brand Designer

Company: Playbypoint
Location: Miami
Posted on: February 17, 2026

Job Description:

Job Description Job Description About Playbypoint Playbypoint is the operating system for modern racquet sports clubs. We serve over 1,000 clubs across 35 countries and power some of the most ambitious sports brands (Reserve, Padel Haus, The Fort, Mouratoglou, etc). We are a fast-growing technology platform providing white-label apps, court booking systems, integrated payments, and operational tools for tennis, pickleball, padel, squash, and other sports facilities. We're at an inflection point. We have strong product-market fit, great retention, and growing traction. Now we need to build the marketing foundations to scale to 5,000 clubs while establishing Playbypoint as the obvious choice in our category. The role We're hiring our first in-house Designer to own creative execution across our entire marketing and GTM motion, reporting to the Head of Marketing. You'll translate strategic concepts into visual storytelling that resonates across our entire ecosystem - from club owners making purchasing decisions to players experiencing the product daily. This isn't a role for someone who needs detailed briefs or waits for feedback. We need someone who can hear a high-level brand concept and come back with a vision. You'll be the bleeding edge of human AI creative work. We expect you to use AI tools to move faster and explore more ideas, but just as important, we need your taste, judgment, and craft to make the work exceptional. 11=3 thinking. How you'll make an impact Systems, campaigns & storytelling Expand and reinforce Playbypoint's visual design system across every touchpoint Lead creative vision for major campaigns - still and video storytelling featuring clubs, pros, and players Design physical presence inside partner facilities (signage, branded materials, partnership assets) Create visual systems that scale across digital and physical touchpoints Design brand identity and templates for content marketing initiatives Create social templates and content repurposing systems that maintain quality at scale Sales enablement Design partner case studies, one-pagers, pitch decks, ABM, and sales collateral using AI-native tools Build landing pages, demo flows, and decision-support tools that improve conversion Create packaging/pricing visualizations that make our value clear Event and partnership presence Design booth experiences, conference materials, and sponsorship activations Create video content for conferences, product launches, and partner programs Build brand moment opportunities at industry events and community activations Product marketing Partner with Product and CX to design feature launch campaigns Create in-app messaging, onboarding flows, and lifecycle email templates Design educational materials and playbooks for feature adoption What success looks like Design decisions are intentional, on-brand, and tied to business outcomes Creative quality is consistently high with minimal rework Site-to-demo conversion improves measurably through design optimization Brand campaigns increase awareness in target markets Playbypoint is visually distinctive from competitors Sales has materials that resonate and help close deals Design system is consistent and scalable across all touchpoints Who you are You bring 5 years designing for B2B SaaS, marketplace products, or brands - ideally at startups where you wore multiple hats You have high taste level and strong opinions about what makes B2B creative work actually cut through You have experience or genuine passion for sports, racquet sports specifically, or supporting small business and entrepreneurs Your portfolio demonstrates creative vision, not just execution - you set concepts and creative direction You're fluent with modern design and AI tools - Figma expert, Adobe Suite, Hubspot, Canva, and comfortable with generative AI tools (Midjourney, Krea, Lovable, Descript) for rapid exploration You design across mediums - digital, print, video, physical experiences You move fast - concept to finished asset in days, not weeks You're comfortable presenting creative concepts to executives and advocating for bold choices You've built and managed design systems at scale You operate with ownership and agency, not just execution Nice to haves Strong copywriting instincts and ability to integrate copy with visual design Experience in sports, lifestyle, or community-driven brands Motion design and video editing skills Photography and art direction experience Understanding of conversion-focused design and CRO testing Ready to apply? If you're ready to help establish Playbypoint as the most visually distinctive brand in racquet sports, we'd love to hear from you. Please submit: A few sentences explaining why you're excited about Playbypoint and how your experience aligns with our needs. Please upload your portfolio showcasing creative vision and execution across multiple formats. Please highlight work where you set the concept and creative direction.

Keywords: Playbypoint, The Hammocks , Senior Brand Designer, PR / Public Relations , Miami, Florida