Digital Media Specialist
Company: Sentara Health
Location: Miami
Posted on: May 18, 2024
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Job Description:
City/State
Doral, FL
Overview
Work Shift
First (Days) (United States of America)
AvMed, a division of Sentara Health Plans in the Florida market, is
hiring a Digital Services Specialist Miami, Florida. This is a
hybrid position, 2 days in office and 3 days remote.
Scope of the Position:
The Digital Services Specialist collaborates with the business to
develop digital communications for all audiences, ensuring the
communication is aligned with the organization s objectives. This
position manages agencies and vendors, providing direction for
communication on social media, SMS, and email channels. Use of
digital platforms for the execution of SMS and Email communications
is required. Spanish language proficiency is preferred.
Essential Job Functions:
Collaborates with business constituents to develop digital
marketing plans and programs.
Oversees and executes all email marketing campaigns, from creative
development through execution via Salesforce Marketing Cloud.
Manages and supervises the development and execution of our social
media content developed by our Advertising Agencies.
Oversees and executes all SMS marketing campaigns, from creative
development through execution via the Relay platform.
Monitors performance of digital campaigns (social, email, SMS), and
reports metrics as required
Performs additional duties and responsibilities as assigned by
management.
Minimum Requirements:
Bachelor's in business, marketing, public relations,
communications, digital media, digital journalism, architecture, or
related field.
Four years of related experience in lieu of education is
required.
Exceptional communication (both verbal and written) skills and
critical thinking skills.
Ability to self-manage and lead projects from conception to
completion. Understanding of web and mobile design, applications,
navigation. Understanding and active use of Microsoft Office,
Content Management Systems and other technology tools and
platforms, computer video editing software, and the ability to
learn new programs quickly and efficiently.
Comfortable in multitasking-oriented environment. Some travel
required.
3 to 5 years of experience in an advertising or digital agency or
comparable digital experience. Must have reached Senior Account
Executive
Marketing Automation/ Digital Marketing Platforms (Salesforce
Marketing Cloud)
Preferred Requirements:
Master's degree
Bilingual English/Spanish
Microsoft Office Suite
Digital Trafficking Systems
Email Marketing Platforms
Our Benefits:
As the third-largest employer in Virginia, Sentara Health was named
by Forbes Magazine as one of America's best large employers. We
offer a variety of amenities to our employees, including, but not
limited to:
Medical, Dental, and Vision Insurance
Paid Annual Leave, Sick Leave
Flexible Spending Accounts
Retirement funds with matching contribution
Supplemental insurance policies, including legal, Life Insurance
and AD&D among others
Work Perks program including discounted movie and theme park
tickets among other great deals
Opportunities for further advancement within our organization
Sentara employees strive to make our communities healthier places
to live. We're setting the standard for medical excellence within a
vibrant, creative, and highly productive workplace. For information
about our employee benefits, please visit: Benefits - Sentara
(sentaracareers.com)
Join our team! We are committed to quality healthcare, improving
health every day, and provide the opportunity for training,
development, and growth!
Note: Sentara Healthcare offers employees comprehensive health care
and retirement benefits designed with you and your family's
well-being in mind. Our benefits packages are designed to change
with you by meeting your needs now and anticipating what comes
next. You have a variety of options for medical, dental and vision
insurance, life insurance, disability, and voluntary benefits as
well as Paid Time Off in the form of sick time, vacation time and
paid parental leave. Team Members have the opportunity to earn an
annual flat amount Bonus payment if established system and employee
eligibility criteria is met.
Keywords: Talroo-health Plan, #Indeed, Digital Media
Job Summary
The Digital Media Specialist is responsible for the creation and
implementation of all manner of content for the Sentara public
website, sentara.com, and social/digital media presence in support
of the Sentara strategic and marketing goals.
Bachelors in business, marketing, public relations, communications,
digital media, digital journalism, architecture, or related
field.
- Four years of related experience in lieu of education is
required.
Exceptional communication (both verbal and written) skills and
critical thinking skills. Ability to self-manage and lead projects
from conception to completion. Understanding of web and mobile
design, applications, navigation. Understanding and active use of
Microsoft Office, Content Management Systems and other technology
tools and platforms, graphic design program (such as Photoshop),
computer video editing software, and the ability to learn new
programs quickly and efficiently. Comfortable in
multitasking-oriented environment. Some travel required.
Qualifications:
BLD - Bachelor's Level Degree (Required)
Digital Marketing, Information Technology, Marketing, Public
Relations
Skills
Active Learning, Communication, Complex Problem Solving,
Instructing, Judgment and Decision Making, Learning Strategies,
Marketing, Microsoft Office, Service Orientation, Social
Perceptiveness, Speaking, Technology/Computer, Time Management,
Writing
Sentara Healthcare prides itself on the diversity and inclusiveness
of its close to an almost 30,000-member workforce. Diversity,
inclusion, and belonging is a guiding principle of the organization
to ensure its workforce reflects the communities it serves.
Per Clinical Laboratory Improvement Amendments (CLIA), some
clinical environments require proof of education; these regulations
are posted at ecfr.gov for further information. In an effort to
expedite this verification requirement, we encourage you to upload
your diploma or transcript at time of application.
In support of our mission to improve health every day, this is a
tobacco-free environment. Associated topics: blogging, content,
copywriter, headline, investigative, news, newspaper, publication,
writer, writing
Keywords: Sentara Health, The Hammocks , Digital Media Specialist, Advertising , Miami, Florida
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